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ST/AI/189/Add. 2, St/AI/189/Add. 2/Amend. 1, and St/AI/189/Add. 21/Amend. 1, section V


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Guidelines on the Use of the UN emblem

Official rules governing the use of the UN emblem on print products are included in ST/AI/189/Add.2, ST/AI/189/Add.2/Amend. 1, and ST/AI/189/Add. 21 and ST/AI/189/Add. 21/Amend. 1, section V.


These guidelines do not replace the ST/AIs; they summarize the information and provide examples.
History of the Design-

The design of the UN logo was patterned on an "azimuthal north polar projection of the world", in which the land masses were spun around a concentric circle with the United States, as the host nation, in the center. The "diagram" was then encircled by crossed branches of olive. In 1945, soon after the San Francisco Conference ended and the United Nations was established, the map on the logo was slightly tilted so that the international dateline became the centerpiece, symbolizing the East-West world.

As a side note, the "UN blue" was chosen at this time. Although slightly different than the UN Blue used today (Pantone Matching System 279), this colour choice became an integral part of the visual identity of the Organization. Blue represents peace in opposition to red, for war.
Who can use the UN emblem

UN Departments and Offices of the UN Secretariat -including offices away from HQ- do not need a written authorization to use the UN emblem for their official purposes.


UN bodies (i.e. autonomous or semi-autonomous entities, such as unctad or undp) may display the UN emblem on publications in combination with their emblem

(Please refer to ST/AI/189/Add. 21, para. 11-16).


UN bodies participating in a conference or meeting convened by a body outside of the UN system may display the UN emblem, in combination with the name “United Nations”, if emblems of other participating bodies are so used on the documents of the conference or meeting. (ST/AI/189/Add. 21/ Amend. 1, section V)
For all other uses, UN bodies and external requesters should request a written authorization from OLA (Contact: nihara@un.org)
Exception: Requests from external publishers should be forwarded to the Secretary of the Publications Board (Contact: morteo@un.org)

Electronic formats

The emblem is available in the following formats: TIFF, EPS, and JPEG (for the web).


Size

If you wish to reproduce the UN emblem ½” (1.27 cm) or larger, request the logo in version 1 below. To reproduce it in a smaller size, request version 2, adapted to provide an elegant result in a smaller version.



The emblem must be reproduced as is. It cannot be stretched, elongated or modified.

(The samples below show what cannot be done).



Colour

The standard colours are the UN Blue (Pantone Matching System 279), Black, Gold, Silver, and White (dropped out on white stock).



Use of the UN emblem with “United Nations”

If “United Nations” is used with the emblem - as is required to indicate that the UN is the publisher - "United Nations" must appear under the logo or beside it (see samples below).

“United Nations”, available in the six official languages, can be set in caps and lower case [United Nations], small caps [United Nations] or all caps [united nations] but must be centered. Never should the text be set in all lower case [united nations]. The typefaces can be either serif (such as Caslon or Times Roman) or sans serif (such as Helvetica or Futura).

The font size of the text should be balanced with the size of the emblem. Text size needs to be readable but should not overpower the emblem itself. In most cases, the colour of the text should be the same as the emblem.






Placement of the UN emblem on the cover and title-page of a publication

[ST/AI/189/Add.2, ST/AI/189/Add.2/Amend. 1, ST/AI/189/Add. 21, and ST/AI/189/Add. 21]
UN as the only Publisher

When the UN is the only publisher, the UN emblem should be placed as follows:

- Cover: The UN emblem and the words United Nations appear in the lower part of the cover in the publisher position.

- Cover: The name of the Author (i.e. a department, regional economic commission, major conference or other UN body) appears on the upper part of the cover in less typographical prominence than the name United Nations at the bottom.

- Title page: The UN emblem and the words United Nations, New York, [year] appear in the lower part of the title page in the publisher position.

- Title page: The name of the Author (i.e. a department, regional economic commission, major conference or other UN body) appears on the upper part in less typographical prominence than the name United Nations at the bottom.




UN and another UN body / Joint Publishers

When the UN and another agency, fund, or programme in the UN system are “joint Publishers”, i.e. when the financial costs are shared, the emblems should be placed as follows:

- All the emblems and names of the publishers appear in the lower part of the cover and of the title-page, in the publisher position.

- The UN emblem is placed on the left and all the emblems are the same size.

(The UN emblem could be bigger but never smaller than the others).

- The names of the publishers do not need to appear also at the top in the author position.







UN and another UN body / Joint Authors

When the UN and another agency, fund, or programme in the UN system are “joint Authors” and the UN is the Publisher, the emblems should be placed as follows:

- Cover: The UN emblem and the words United Nations appear in the lower part of the cover in the publisher position.

- Cover: The names and emblems of the joint authors appear at the top of the cover page in the author position (all in the same size), the United Nations in the left position.

- Title page: The UN emblem and the words United Nations, New York, [year] appear in the lower part of the title page in the publisher position.

- Title-page: The emblems but not the names of the joint authors appear in the same sequence at the top, the emblem of the United Nations on the left.





UN and external Publishers / UN and organizations outside the UN system

[ST/AI/189/Add. 21/Amend. 1, SectionV]
V. use of the united nations emblem in documents and publications of bodies outside the united nations system
When the United Nations participates in organizing a conference or meeting convened by an outside body or when the United Nations jointly publishes* a publication with an outside body/bodies, the emblem may be used, in combination with the name “United Nations”, if the emblem of other participating bodies are so used on the documents of the conference or meeting or on the publication jointly published with the outside body/bodies.
* “jointly publishes” is used to mean any of the following: (1) joint financing of the publication costs, (2) joint responsibility for the preparation of the text (either co-written or resulting from contributions from all the parties, i.e. institutional publishers), or (3) the UN provides the text and the publisher(s) provide(s) printing, promotion, and distribution in their respective markets.

Some things to avoid when using the UN emblem as a design element on printed materials:
- Do not crop the top of the emblem off. This makes the emblem more difficult to be recognized.
- Do not alter the UN emblem for any reason. See “Size” in the Guidelines.
- If the emblem will be used with other images, make sure that these images are appropriate visuals and do not in any way reflect negatively on the Organization.




Questions

- Questions related to the use of the UN emblem should be forwarded to OLA



(email: nihara@un.org)
- Questions related to the use of the UN emblem in a design should be addressed to the Chief of the Graphic Design Unit/DPI Mr. Ziad Al-Kadri (email: al-kadri@un.org).
- Questions related to the ST/AI 189 series should be forwarded to the Secretary of the Publications Board along with requests from external Publishers. (email: morteo@un.org)




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