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PAUL N. BLOOM
Personal Home Address: School Address:

Data:


5407 Taproot Lane Center for the Advancement of

Durham, NC 27705 Social Entrepreneurship

Phone: (919) 493-7845 Fuqua School of Business

Duke University

100 Fuqua Drive

Durham, NC 27708-0120

Phone: (919) 270-8084

Fax: (919) 660-1096

Email: paul.bloom@duke.edu and

paulnbloom@gmail.com
Education: Ph.D., Graduate School of Management, Northwestern University, 1974.

Major Field: Marketing; Minor Field: Industrial Organization Economics


Dissertation Title: "Advertising, Competition, and Public Policy: A Simulation Study of the Competitive Consequences of Putting Government Controls on Advertising Expenditures."

Advisor: Dr. Philip Kotler


M.B.A., The Wharton School, University of Pennsylvania, 1970.

Major Field: Finance; Minor Field: Marketing


B.S., magna cum laude, Lehigh University, 1968.

Major Field: Accounting; Minor Field: Economics


Experience Senior Fellow, Center for the Advancement of Social Entrepreneurship

in Higher Education: (CASE), Fuqua School of Business, Duke University, 2013 to Present.

Served as Adjunct Professor of Social Entrepreneurship and Marketing,

2006 to 2013 and Faculty Director of CASE, 2008 to June, 2012.


Professor of Marketing, University of North Carolina at Chapel Hill, 1985 to 2006. Chair of the Marketing Faculty, 1996 to 1998. Named Belk Faculty Fellow for 1987. Served as Visiting Associate Professor, 1984 85.
Associate Professor of Marketing, University of Maryland at College Park, 1979 to 1985. Held Assistant Professor rank from 1974 to 1979.
Visiting Research Professor, Marketing Science Institute, Cambridge, MA, 1980-81.
Instructor in Business, Elizabethtown College (PA), 1969 to 1971.

Publications: Books


Paul N. Bloom, Scaling Your Social Venture: Becoming an Impact Entrepreneur, New York: Palgrave Macmillan, 2012.
Paul N. Bloom, ed., Philip Kotler’s Work on Marketing: Its Social and Ethical Side, a volume in the Legends in Marketing Series, 2012, in press.
Paul N. Bloom and Edward Skloot, eds., Scaling Social Impact: New Thinking, New York: Palgrave Macmillan, 2010.
Philip Kotler, Thomas Hayes, and Paul N. Bloom, Marketing Professional Services (Second Edition), Paramus, NJ: Prentice Hall Press, 2002.
Paul N. Bloom and Gregory T. Gundlach, eds., Handbook of Marketing and Society, Thousand Oaks, CA: Sage Publications, 2001.
Paul N. Bloom and Richard G. Starr, Jr., eds., Proceedings of the 1992 Marketing and Public Policy Conference, 1992.
Paul N. Bloom, ed., Advances in Marketing and Public Policy: Vol. 2, Greenwich, Conn.: JAI Press, 1991.

Paul N. Bloom et al., eds., Enhancing Knowledge Development in Marketing, Chicago: American Marketing Association, 1989.


Paul N. Bloom, Knowledge Development in Marketing: The MSI Experience, Lexington, MA: Lexington Books, 1987.
Paul N. Bloom, ed., Advances in Marketing and Public Policy: Vol. 1, Greenwich, Conn.: JAI Press, 1987.
Paul N. Bloom and Ruth Belk Smith, eds., The Future of Consumerism, Lexington, MA: Lexington Books, 1986.
Philip Kotler and Paul N. Bloom, Marketing Professional Services, Englewood Cliffs, N.J.: Prentice Hall, Inc., 1984. (in 3 languages)
Paul N. Bloom, ed., Consumerism and Beyond: Research Perspectives on the Future Social Environment, Cambridge, MA.: Marketing Science Institute, Report No. 82 102, 1982.
Paul N. Bloom, Advertising, Competition, and Public Policy: A Simulation Study, Cambridge, MA: Ballinger Publishing Co., 1976.
Articles in Journals
Lauren Trabold, Paul N. Bloom, and Lauren G. Block, “Improving the Communications Strategies of Health-focused Social Entrepreneurial Organizations: Guidance from the Literature,” International Journal of Entrepreneurial Venturing, Vol. 6, No. 3, 2014, pp. 201-219.
Paul N. Bloom, “Introduction to the Special Section on Social Entrepreneurship,” Journal of Public Policy & Marketing, Vol. 31, No. 1, Spring 2012, pp. 73-74. (Invited Contribution)
Lisa E. Bolton, Paul N. Bloom, and Joel B. Cohen, “Using Loan plus Lender Literacy Information to Combat One-Sided Marketing of Debt Consolidation Loans,” Journal of Marketing Research, November 2011, pp. S51-S59.
Paul N. Bloom and Brett R. Smith, “Identifying the Drivers of Social Entrepreneurial Impact: Theoretical Development and an Exploratory Empirical Test of SCALERS,” Journal of Social Entrepreneurship, Vol. 1, No. 1, March 2010, pp. 126-145.
Steve Hoeffler, Paul N. Bloom, and Kevin L. Keller, “Understanding Stakeholder Responses to Corporate-Citizenship Initiatives: Managerial Guidelines and Research Directions,” Journal of Public Policy & Marketing, Vol. 29, No. 1, Spring 2010, pp. 78-88.

Paul N. Bloom and Aaron K. Chatterji, “Scaling Social Entrepreneurial Impact,” California Management Review, Vol. 51, No. 3, Spring 2009, pp. 114-133.


Paul N. Bloom, “Overcoming Consumption Constraints through Social Entrepreneurship,” Journal of Public Policy & Marketing, Vol. 28, No. 1, Spring 2009, pp. 128-134.
Paul N. Bloom and J. Gregory Dees, “Cultivate Your Ecosystem,” Stanford Social Innovation Review, Winter 2008, pp. 46-53.

Lisa E. Bolton, Joel B. Cohen, and Paul N. Bloom, “Does Marketing Products as Remedies Create ‘Get Out of Jail Free Cards’?” Journal of Consumer Research, June 2006, pp. 71-81.

Lerzan Aksoy, Paul N. Bloom, Nicholas H. Lurie and Bruce Cooil, “Should Recommendation Agents Think Like People?” Journal of Service Research, May 2006, pp. 297-315.

Paul N. Bloom, Colleen M. McBride, Kathryn I. Pollak, Rochelle D. Schwartz-Bloom, and Isaac M. Lipkus, “Recruiting Teen Smokers in Shopping Malls to a Smoking Cessation Program Using the Foot-in-the-Door Technique,” Journal of Applied Social Psychology, May 2006, pp. 1129-1144.


Paul N. Bloom, Steve Hoeffler, Kevin Lane Keller, and Carlos E. Basurto Meza, “How Social-Cause Marketing Affects Consumer Perceptions,” MIT Sloan Management Review, 2006, Vol. 47, No. 2 (Winter), pp. 49-55.
Melissa Grills Robinson, Paul N. Bloom, and Nicholas H. Lurie, “Combating Obesity in the Courts: Will Lawsuits against McDonald's Work?” Journal of Public Policy & Marketing, Vol. 24, No. 2, Fall 2005, pp. 307-310.
Isaac M. Lipkus, Kathryn I. Pollak, Colleen M. McBride, Rochelle D. Schwartz-Bloom, Pauline Lyna, and Paul N. Bloom, “Assessing Attitudinal Ambivalence towards Smoking and its Association with Desire to Quit among Teen Smokers,” Psychology and Health, June 2005, pp. 373-387.
Jill M. Ginsberg and Paul N. Bloom, “Choosing the Right Environmental Marketing Strategy,” MIT Sloan Management Review, Vol. 46, Fall 2004, pp. 79-84. Listed as a “Best Seller” in their catalogue.
Isaac M. Lipkus, Colleen M. McBride, Kathryn I. Pollak, Rochelle D. Schwartz-Bloom, Elizabeth Tilson, and Paul N. Bloom, “A Randomized Trial Comparing the Effects of Self-help Materials and Proactive Telephone Counseling on Teen Smoking Cessation,” Health Psychology, July, 2004, pp. 397-406.
Lisa R. Szykman, Paul N. Bloom, and Jennifer Blazing, “Does Corporate Sponsorship of a Socially-Oriented Message Make a Difference? An Investigation of the Effects of Sponsorship Identity on Responses to an Anti-Drinking-and-Driving Message,” Journal of Consumer Psychology, Vol. 14, April 2004, pp. 13-20.
Paul N. Bloom, “Role of Slotting Fees and Trade Promotions in Shaping How Tobacco is Marketed in Retail Stores,” Tobacco Control, Vol. 10 (December), 2001, pp. 340-344.
Paul N. Bloom and Vanessa G. Perry, “Retailer Power and Supplier Welfare: The Case of Wal-Mart,” Journal of Retailing, Vol. 77 (3), 2001, pp. 379-396.
Paul N. Bloom, Gregory T. Gundlach, and Joseph P. Cannon, “Slotting Allowances and Fees: Schools of Thought and the Views of Practicing Managers,” Journal of Marketing, April 2000, pp. 92-108.
Lawrence L. Garber, Jan G. Muscarella, Paul N. Bloom, and Jenny Spiker, “Consumer Based Strategic Planning in the Nonprofit Sector: The Empirical Assessment of a Symphony Audience,” Journal of Nonprofit and Public Sector Marketing, vol. 8, no. 1, 2000, pp. 55-86.
Gregory T. Gundlach and Paul N. Bloom, “Slotting Allowances and the Retail Sale of Alcohol Beverages,” Journal of Public Policy & Marketing, Fall 1998, pp. 173-184.
Suzeanne B. Benet and Paul N. Bloom, “Marketing Long-Term Care Insurance,” Marketing Health Services (formerly the Journal of Health Care Marketing), Vol. 18, No. 1, Spring 1998, pp. 4-11.
Paul N. Bloom, Isaac Lipkus, Rochelle D. Schwartz-Bloom, Colleen McBride, and John Feaganes, “A Field Experiment Using the Foot-in-the-door Technique to Recruit Teen Smokers to Smoking Cessation Programs,” Social Marketing Quarterly, Vol. 4, No. 4, Summer 1998, pp.61-63. (Long abstract of paper presented at the Innovations in Social Marketing Conference, June 1998).
Lisa R. Szykman, Paul N. Bloom, and Alan S. Levy, “A Proposed Model of the Use of Package Claims and Nutrition Labels,” Journal of Public Policy & Marketing, Fall 1997, pp. 228-241.
Paul N. Bloom, “A Retrospective on the Field of Marketing and Public Policy: Introduction and Overview,” Journal of Public Policy & Marketing, Spring 1997, pp. 126-128. (Invited contribution)
Paul N. Bloom, John E. Hogan, and Jennifer Blazing, “Sports Promotion and Teen Smoking and Drinking: An Exploratory Study,” American Journal of Health Behavior, Vol. 21, 1997, pp. 100-110.
Paul N. Bloom, Pattie Yu Hussein, and Lisa R. Szykman, “Benefiting Society and the Bottom Line,” Marketing Management, Vol. 4, Winter 1995, pp. 8-18.
Paul N. Bloom and James E. Pailin, Jr., "Using Information Situations to Guide Marketing Strategy," Journal of Consumer Marketing, Vol. 12, No. 2, 1995, pp. 19-27.
Richard G. Starr, Jr. and Paul N. Bloom, "The Power Relationships of Brand Managers," Marketing Letters, Vol. 5, No. 3, 1994, pp. 211-223.
Paul N. Bloom, George R. Milne, and Robert Adler, "Avoiding Misuse of New Information Technologies: Legal and Societal Considerations," Journal of Marketing, January 1994, pp. 98-110.
Paul N. Bloom and Margaret P. Dalpe, "The Proactive Professional," Marketing Management, Vol. 2, No. 1, 1993, pp. 27-35.
Gregory T. Gundlach and Paul N. Bloom, " The 'Essential Facility' Doctrine: Legal Limits and Antitrust Considerations," Journal of Public Policy & Marketing, Fall 1993, pp. 156-169.
Paul N. Bloom, William R. Smith, and Richard Blackburn, "Explaining the Marketing Effort of Professional Service Providers: An Exploratory Study," Marketing Letters, April 1991, pp. 111-127.
Joseph P. Cannon and Paul N. Bloom, "Are Slotting Allowances Legal Under the Antitrust Laws?" Journal of Public Policy & Marketing, Spring 1991, pp. 167-186.
Paul N. Bloom and Torger Reve, "Transmitting Signals to Consumers for Competitive Advantage," Business Horizons, July/August 1990, pp, 58-66.
Darlene B. Smith and Paul N. Bloom, "Using Content Analysis to Understand the Consumer Movement", Journal of Consumer Affairs, Winter 1989, pp. 301-328.
Paul N. Bloom, "A Decision Model for Prioritizing and Addressing Consumer Information Problems," Journal of Public Policy & Marketing, 1989, pp. 161-180. Winner of the journal's outstanding article award for 1987-1991.
Kent Monroe, Paul N. Bloom, et al., "Developing, Disseminating, and Utilizing Marketing Knowledge," Journal of Marketing, October 1988, pp. 1-25.
Paul N. Bloom, Richard Heinzelmann, and Frank B. Alt, "An Evaluation of Franchisee Protection Legislation in the Petroleum Industry," Journal of Public Policy & Marketing, 1986, pp. 105 122.
Paul N. Bloom, "Effective Marketing for Professional Services," Harvard Business Review, September October 1984, pp. 102 110.
Paul N. Bloom, "Idea Marketing for Consumer Affairs," Public Relations Journal, February 1984, pp. 21 27.
Lee E. Preston and Paul N. Bloom, "The Concerns of the Rich/Poor Consumer," California Management Review, Fall 1983, pp. 100 119. Reprinted in J.N. Sheth and D.E. Garrett, Marketing Management: A Comprehensive Reader, Cincinnati: South Western, 1986, pp. 403 424.
Paul N. Bloom and Jeanne Krips, "An Experiment in the Economics of Advertising," Journal of Marketing and Public Policy, 1982, pp. 130 139.
Paul N. Bloom and Stephen A. Greyser, "The Maturing of Consumerism," Harvard Business Review, November December 1981, pp. 130 139.
Paul N. Bloom and William D. Novelli, "Problems and Challenges in Social Marketing," Journal of Marketing, Spring 1981, pp. 79 88. Reprinted in Barry Berman and Joel R. Evans, eds., Readings in Marketing Management: A Strategic Perspective, New York: John Wiley, 1984, pp. 406 417; John Richardson, ed., Annual Editions, Guilford, Conn: Dushkin Publishing, 1987, pp. 66 75; and Ben Enis and Keith Cox, eds., Marketing Classics: A Selection of Influential Articles, Boston: Allyn and Bacon, 1990.
Paul N. Bloom and Ronald Stiff, "Advertising and the Health Care Professions," Journal of Health Politics, Policy and Law, Winter 1980, pp. 642 656.
Paul N. Bloom, "The Cereal Antitrust Case: An Analysis of Selected Issues," in J.N. Sheth, ed., Research in Marketing: An Annual Compilation of Research, Vol. 2, Greenwich, Conn.: JAI Press, 1979, pp. 65 93.
Paul N. Bloom and Gary T. Ford, "Evaluation of Consumer Education Programs," Journal of Consumer Research, December 1979, pp. 270 279.
Paul N. Bloom, "The Cereal Companies: Monopolists or Super Marketers," MSU Business Topics, Summer 1978, pp. 41 49. Reprinted in E.J. McCarthy, J. F. Grashof, and A. A. Brogowicz, eds., Readings in Basic Marketing, Homewood, Ill.: Richard D. Irwin, 1981, pp. 570 582; and in D. Aaker and G. Day, eds., Consumerism, New York: The Free Press, 1982.
Paul N. Bloom and Stephen E. Loeb, "The 'Bates' Case: Implications for Accountants," The Government Accountants Journal, Winter 1977 78, pp. 30 34.
Paul N. Bloom, "Advertising in the Professions: The Critical Issues," Journal of Marketing, July 1977, pp. 103 110.
Paul N. Bloom and Stephen E. Loeb, "If Public Accountants Are Allowed to Advertise," MSU Business Topics, Summer 1977, pp. 57 64.
Paul N. Bloom and Mark J. Silver, "Consumer Education: Marketers Take Heed," Harvard Business Review, January February 1976, pp. 32 44.
Paul N. Bloom, "How Marketers Can Help Consumer Educators," Journal of Consumer Affairs, Summer 1976, pp. 91 96.
Paul N. Bloom and Louis W. Stern, "Emergence of Anti Industrialism," Business Horizons, October 1976, pp. 87 93. Reprinted in William H. Mason and George W. Folberts, Environmental Problems: Principles, Readings, Comments, William C. Brown Company, 1978.
Paul N. Bloom and Philip Kotler, "Strategies for High Market Share Companies," Harvard Business Review, November December 1975, pp. 63 72. Reprinted in J. Larreche and E.C. Strong, Readings in Marketing Strategy, Palo Alto, CA:. The Scientific Press, 1982, pp. 97 104; in Editors of HBR, Sunrise...Sunset: Challenging the Myth of Industrial Obsolescence, New York: John Wiley and Sons, Inc., 1985; and in Editors of HBR, Outmarketing the Competition, 1986 (lead article).
Paul N. Bloom and Nikhilesh Dholakia, "Marketer Behavior and Public Policy: Some Unexplored Territory," Journal of Marketing, October 1973, pp. 63 67. Reprinted in Marvin A. Jolson, ed., Marketing Management, New York: MacMillan Publishing Co., 1978, pp. 41 46.
Philip Kotler, Fred C. Allvine, and Paul N. Bloom, "It's Time to Cut Down on Advertising Waste," Business and Society Review, Winter, 1973, pp 9 18. Reprinted in Robert L. Heilbroner and Paul London, eds., Corporate Social Policy, Reading, MA: Addison Wesley, 1975, pp. 171 180.
Papers in Refereed Proceedings
Paul N. Bloom and Lisa R. Szykman, “How Comparative Product Information Affects Consumers and Competition: The Effects of the Business Week and U.S. News and World Report Ratings,” Advances in Consumer Research: Volume 25, 1998, pp. 433-439.
Paul N. Bloom, “Studying Consumer Responses to the Changing Information Environment in Health Care: A Research Agenda,” Advances in Consumer Research: Volume 24, 1997, pp. 360-365.
Sharyn M. Sutton, Ellen J. Eisner, Diane L. Bloom, and Paul N. Bloom, "The Mammography Guidelines Controversy: What Do Women Think? Advances in Consumer Research: Volume 21, 1994, pp. 387-391.
Richard G. Starr, Jr. and Paul N. Bloom, "An Examination of the Effects of Strategic Contingencies and Environmental Factors on the Power Relationships of Brand Managers," Proceedings of the 1993 AMA Summer Educators' Conference, Chicago: American Marketing Association. Abstract only appeared.
Paul N. Bloom, "Persuading Women to Have Mammograms: Practical and Theoretical Perspectives," in Leigh McAlister and Michael L. Rothschild, eds., Advances in Consumer Research: Vol. 20, 1993, p. 365. Summary of special topic session which I organized. This was selected as a "Presidential Session."
Paul N. Bloom, "Consumer Research Priorities for the MSI Research Competition on Using Marketing to Serve Society," in Leigh McAlister and Michael L. Rothschild, eds., Advances in Consumer Research: Vol. 20, 1993, p. 436. Summary of special topic session which I organized.
Paul N. Bloom and George R. Milne, "Historical Perspectives on Funding Opportunities in Consumer Research," in R. Holman and M. Solomon, eds., Advances in Consumer Research: Vol. 18, 1991, pp. 255-261.
Paul N. Bloom, "Banning Cigarette Advertising: A Cure That Will Aggravate the Disease," in Advances in Consumer Research: Vol. 17, Provo, VT: Association for Consumer Research, 1990, pp. 480-81.
Paul N. Bloom, "Behavioral Perspectives on the Economics of Information: An Overview," in Advances in Consumer Research: Vol. 15, Provo, UT: Association for Consumer Research, 1988. Summary of special topic session.
Drue Schuler and Paul N. Bloom, "Advertising Prescription Drugs to Consumers: An Exploratory Study of Consumer Defenses," in G. Frazier and C. Ingene, eds., Proceedings of the Summer Educators' Conference, Chicago: American Marketing Association, 1988. Abstract only appeared.
Ruth B. Smith, Paul N. Bloom, and Kelley Davis, "Research on Patient Satisfaction: Potential Directions," Advances in Consumer Research: Vol. 13, Provo, UT: Association for Consumer Research, 1986.
Debra Jones Ringold and Paul N. Bloom, "Adopter Incentives in Social Marketing: The Case of Recycling," in T. M. Block, G. D. Upah, and V. A. Zeithaml, Services Marketing in a Changing Environment, Chicago: American Marketing Association, 1985, pp. 77 80.
Darlene B. Smith and Paul N. Bloom, "Is Consumerism Dead or Alive: Some New Evidence," in Thomas Kinnear, ed., Advances in Consumer Research: Vol. 11 Provo, UT: Association for Consumer Research, 1984, pp. 369 373.
Laurel A. Hudson and Paul N. Bloom, "Potential Consumer Research Contributions to Combating Drinking and Driving Problems," in Thomas Kinnear, ed., Advances in Consumer Research: Vol. 11, Provo, UT: Association for Consumer Research, 1984, pp. 676 681.
Paul N. Bloom, "The Shifting Make up of Consumerism," in K. Goebel, ed., Proceedings of the American Council on Consumer Interests Annual Conference, Columbia, MO: ACCI, 1984, pp. 134 138.
Paul N. Bloom and Frank J. Franzak, "Can Consumers Be Protected from Themselves? The Case of Distilled Spirits," in Andrew Mitchell, ed., Advances in Consumer Research, Vol. 9, Ann Arbor: Association for Consumer Research, 1982, pp. 315 320.
Paul N. Bloom, "Deregulation's Challenges for Marketers," in Bruce J. Walker, ed., Assessing Marketing Thought and Practice, Chicago: American Marketing Association, 1982, pp. 337 340. Reprinted in Barry Berman and Joel R. Evans, eds., Readings in Marketing Management: A Strategic Perspective, New York: John Wiley, 1984, pp. 58 64.
Paul N. Bloom, "Research on Consumerism: Opportunities and Challenges," in Andrew Mitchell, ed., Advances in Consumer Research, Vol. 9, Ann Arbor: Association for Consumer Research, 1982, pp. 520 522. Also published in Frank E. McLaughlin, ed., The Future of Consumerism, College Park, Md.: Center for Business and Public Policy, 1982, pp. 159 169.
Paul N. Bloom, "What Marketers Need to Know About the Marketing of Professional Services," in J. H. Donnelly and W. R. George, eds., Marketing of Services, Chicago: American Marketing Association, 1981, pp. 86 87.
Robert E. Spekman, James W. Harvey and Paul N. Bloom, "The College Choice Process: Some Empirical Results," in Jerry Olson, ed., Advances in Consumer Research, Vol. 7, Ann Arbor: Association for Consumer Research, 1980, pp. 700 704.
Paul N. Bloom, "Evaluating Social Marketing Programs: Problems and Prospects," in Richard Bagozzi, et al., eds., Marketing in the 1980's: Changes and Challenges, Chicago: American Marketing Association, 1980, pp. 460 463.
Paul N. Bloom and George Coan, "Explaining Educational and Occupational Choices: An Exploratory Study," in William L. Wilkie, ed., Advances in Consumer Research, Vol. 6, Ann Arbor: Association for Consumer Research, 1979, pp. 617 621.
Robert E. Spekman and Paul N. Bloom, "Obstacles to Conducting a Nonprofit Marketing Audit: The Case of College Admissions," Proceedings of the 1979 Southern Marketing Association Conference.
Paul N. Bloom, "Potential Contributions of Consumer Research to Antitrust Decision Making," in H. Keith Hunt, ed., Advances in Consumer Research, Vol. 5, Ann Arbor: Association for Consumer Research, 1978, pp. 138 144.
Paul N. Bloom and D. Matthew Knain, "An Empirical Test of Selected FTC Arguments in the Cereal Antitrust Case," Proceedings of the 1978 Southern Marketing Association Conference, pp. 231 234.
Paul N. Bloom, Gary T. Ford and James W. Harvey, "An Evaluation of Televised Consumer Education: A Pilot Study," in William D. Perreault, ed., Advances in Consumer Research, Vol. 4, Ann Arbor: Association for Consumer Research, 1977, pp. 388 491.
Paul N. Bloom, "How Will Consumer Education Affect Consumer Behavior?" in Beverlee B. Anderson, ed., Advances in Consumer Research, Vol. 3, Ann Arbor: Association for Consumer Research 1976, pp. 208 212. Reprinted in Melanie Wallendorf and Gerald Zaltman, eds. Readings in Consumer Behavior, New York: John Wiley and Sons, 1979, pp. 362 367.
Paul N. Bloom and Benjamin J. Katz, "Consumer Relations Departments: Perspectives on Measuring Their Effectiveness," in Kenneth Bernhardt, ed., Marketing: 1776 1976 and Beyond, Chicago: American Marketing Association, 1976, pp. 59 62.
Paul N. Bloom and Warren Greenberg, "Packaging to Price: An Exploration of the Issues," in Kenneth Bernhardt, ed., Marketing: 1776 1976 and Beyond, Chicago: American Marketing Association, 1976, pp. 560 563.
Gary T. Ford, Philip G. Kuehl, and Paul N. Bloom, "Consumer Research and Public Policy Formulation: The Case of Truth in Contributions," in Kenneth Bernhardt, ed., Marketing 1776 1976 and Beyond, Chicago: American Marketing Association, 1976, pp. 445 450.
Paul N. Bloom, "Government Controls on Advertising Expenditures: A Simulation of Their Effect on Competition,"? in Howard Schneider, ed., Proceedings of the AIDS National Conference, American Institute for Decision Sciences, 1976, p. 270.
Paul N. Bloom, "Toward a Model of Marketer Behavior in Oligopolistic Industries," in Edward Mazze, ed., Marketing in Turbulent Times, Chicago: American Marketing Association, 1975, pp. 31 35.


Articles in Books

Paul N. Bloom and Brett R. Smith, “Identifying the Drivers of Social Entrepreneurial Impact: An Exploratory Empirical Study,” in Paul N. Bloom and Edward Skloot, eds., Scaling Social Impact: New Thinking, New York: Palgrave Macmillan, 2010, pp. 11-28. (Earlier version of Journal of Social Entrepreneurship article cited above.)


Lauren Trabold, Paul N. Bloom, and Lauren Block, “Communications Strategies for Scaling Health-Focused Social Entrepreneurial Organizations,” in P.N. Bloom and E. Skloot, eds., Scaling Social Impact: New Thinking, New York: Palgrave Macmillan, 2010, pp. 169-188.
Paul N. Bloom, Pattie Yu Hussein, and Lisa R. Szykman, “The Benefits of Corporate Social Marketing Initiatives,” in Marvin Goldberg, Martin Fishbein, and Susan Middlestadt, eds., Social Marketing: Theoretical and Practical Perspectives, Erlbaum, 1997, pp. 313-334.
Paul N. Bloom, George R. Milne, and Robert Adler, "A Framework for Identifying the Legal and Political Risks of Using New Information Technologies to Support Marketing Programs," in Robert Blattberg, Rashi Glazer, and John Little, eds., The Marketing Information Revolution, Cambridge, MA: Harvard University Press, 1992, pp. 289-305. Also published as Marketing Science Institute Report 92-102. (Earlier version of Journal of Marketing article cited above.)
Paul N. Bloom, "Identifying and Resolving Consumer Information Problems: A New Approach," in William Wilkie and Patrick Murphy, eds., Marketing and Advertising Regulation, Notre Dame, In.: University of Notre Dame, 1990, pp. 286-299. (Shortened version of paper cited above.)
Patrick E. Murphy and Paul N. Bloom, "Ethical Issues in Social Marketing," in Seymour H. Fine, Social Marketing: Promoting the Causes of Public and Nonprofit Agencies, Boston: Allyn and Bacon, 1989.
Paul N. Bloom and Walter Gerson, "The Use of 'Scrip' as a Remedy in Antitrust Cases: Lessons From a Failed Application in the Real Estate Industry," Advances in Marketing and Public Policy: Vol. 1, Greenwich, Conn.: JAI Press, 1987, pp. 93 106.

Stephen A. Greyser, Paul N. Bloom, and Steven L. Diamond, "Assessing Consumerism: The Public's and the Experts' Views," in P. N. Bloom, ed., Consumerism and Beyond: Research Perspectives on the Future Social Environment, Cambridge, MA: Marketing Science Institute, Report No. 82 102, pp. 4 10.


Paul N. Bloom, "Consumerism and Beyond: An Overview," in P. N. Bloom, ed., Consumerism and Beyond: Research Perspectives on the Future Social Environment, Cambridge, MA: Marketing Science Institute, Report No. 82 102, 1982, pp. 1 3.
Paul N. Bloom and William D. Novelli, "Problems in Applying Conventional Marketing Wisdom to Social Marketing Programs," in Steven Permut and Michael Mokwa, eds., Government Marketing, NY: Praeger Publishers, 1981, pp. 69 79. Reprinted in E. J. McCarthy, J. F. Grashof, and A. A. Brogowicz, eds., Readings in Basic Marketing, Homewood, IL: Richard D. Irwin, 1981, pp. 448 458. (A shorter and earlier version of Bloom and Novelli cited above.)
Paul N. Bloom and Louis W. Stern, "Consumerism in the Year 2000: The Emergence of Anti Industrialism," in Norman Kangun and Lee Richardson, eds., Consumerism: New Challenges for Marketing, Chicago: American Marketing Association, 1978, pp. 183 200. (Expanded version of Bloom and Stern cited above.)
Ronald Stiff and Paul N. Bloom, "Advertising by Health Care Professionals: Issues and Prospects," in Richard Egdahl and Diana Walsh, eds., Health Services and Health Hazards: The Employee's Need to Know, New York: Springer Verlag Press, 1978, pp. 101 107. (A shorter and earlier version of Bloom and Stiff cited above.)
Philip Kotler, Fred C. Allvine, and Paul N. Bloom, "Public Policy Alternatives for Regulating Advertising Expenditures: An Evaluation," in Fred C. Allvine, ed., Public Policy and Marketing Practices, Chicago: American Marketing Association, 1974, pp. 355 375. (Expanded version of Kotler, Allvine, and Bloom cited above.)
Other Publications
Paul N. Bloom, Julie Edell, and Richard Staelin, "Criteria for Assessing Research on the Effects of Marketing Communications," Marketing Science Institute Report No. 94-123, December 1994.
Paul N. Bloom, Review of Craig Smith, Morality and the Market, for the Journal of Marketing, July 1991, pp. 87-88.
Paul N. Bloom and Stephen A. Greyser, "Exploring the Future of Consumerism," Marketing Science Institute Report No. 81 102, July, 1981.
Honors and

Awards: Winner of the 2013 Lifetime Achievement Award in Social Entrepreneurship from NYU’s Stern School of Business (just the third recipient of this award).


Winner of the 2010-2011 American Marketing Association Lifetime Achievement Award for its Marketing and Society Special Interest Group (just the third recipient of this award).
Named a “Best Reviewer” for the 2003-2005 period by the Editor of the Journal of Marketing.
Named a Finalist in 2003 and 2005 for the “Faculty Pioneer” award of the Aspen Institute/World Resource Institute “Beyond Grey Pinstripes” recognition program for faculty working on social and environmental issues.
Winner of the Outstanding Article Award for the Journal of Public Policy & Marketing, Volumes 6 – 10, 1992.
Winner of a McColl Faculty Development Award, Kenan-Flagler Business School, University of North Carolina, 1994.
Faculty member for the 1981, 1987, and 1996 American Marketing Association Doctoral Consortiums.
Named Belk Faculty Fellow for 1987 at the University of North Carolina.
Winner of a "Top 15 Percent" Teaching Award in the College of Business and Management, University of Maryland, 1983.
Winner of the 1973 American Marketing Association Research Design Competition ($3,000 prize).
Elected to Phi Beta Kappa, Beta Gamma Sigma, and Beta Alpha Psi.
Member of Team USA for the 2005 World Age-Group Standard-Distance Duathlon Championships in Newcastle, Australia, the 2006 World Age-Group Standard-Distance Duathlon Championships in Corner Brook, Newfoundland, Canada, the 2006 World Age-Group Olympic-Distance Triathlon Championships in Lausanne, Switzerland, the 2007 World Age-Group Long-Course Triathlon Championships in Lorient, France, the 2008 World Age-Group Olympic-Distance Triathlon Championships in Vancouver, British Columbia, Canada, the 2010 World Age-Group Standard-Distance Duathlon Championships in Edinburgh, Scotland, the 2010 World Age-Group Sprint Triathlon Championships in Budapest, Hungary, the 2011 World Age-Group Standard-Distance Duathlon Championships in Gijon, Spain, the 2012 World Age-Group Standard-Distance Duathlon Championships in Nancy, France, the 2012 World Age-Group Olympic-Distance Triathlon Championships in Auckland, New Zealand, and the 2013 World Age-Group Olympic-Distance Triathlon Championships in London, UK.
Male Runner of the Year for 2002, Carolina Godiva Track Club
USA Triathlon Honorable Mention All-American in Triathlon, 2012.

USA Triathlon Honorable Mention All-American in Duathlon, 2012.


Professional Service: Member of the editorial board of the Journal of Public Policy & Marketing, 1982-2012. Edited a special section on social entrepreneurship for Spring, 2012.
Co-Chair of the Marketing and Society Track of the 2005 American Marketing Association Winter Educators’ Conference.
Chair of the Marketing and Society Special Interest Group of the American Marketing Association, 1999-2000.
Program Chair for the 1992 Marketing and Public Policy Conference. Duties included editing the November 1992 issue of the Journal of Public Policy & Marketing. Program committee member for conference, 1993-2000.
Chair of the Marketing Science Institute's Research Competition on "Using Marketing to Serve Society," 1992-93.
Program Committee member for the 1992 and 1996 Association for Consumer Research Conferences.
Co chairperson for the American Marketing Association's 1989 Summer Educators' Conference.
Series editor for Volumes 1 and 2 of Advances in Marketing and Public Policy, a JAI Publication.
Commissioned to author the twenty fifth anniversary monograph for the Marketing Science Institute, 1985 86.
Member of the American Marketing Association's Development of Marketing Thought Task Force, 1985 to 1988.
Track chairperson for the Knowledge Development and Assessment Track of the 1986 American Marketing Association Winter Educators’ Conference.
Coordinator of the "Consumerism and Beyond" conference, co sponsored by the Marketing Science Institute and Maryland's Center for Business Public Policy, April, 1982.
Track Chairperson for the Professional Services Track of the American Marketing Association's Conference on Services Marketing, February 1981.
Arrangements Co Chairman and Program Committee member for the 1980 Association for Consumer Research Conference.
Manuscript reviewer for the Journal of Marketing Research, Journal of Consumer Research, Research in Marketing, Journal of Consumer Policy, Journal of Retailing, Social Science Quarterly, the 1977 through 2007 American Marketing Association Educators' Conferences, the 1977 through 2007 ACR Conferences, the 1978 through 2007 AMA Dissertation Competitions, and the National Science Foundation.
Grants:

Co-Principal Investigator on a seed grant for multidisciplinary research provided by Duke Provost Lange and Vice Provost Ross, titled “Persuading Pregnant Women to Abstain from Drinking Alcohol.” One year (2011-12) for $31,000.


Principal Investigator on a National Endowment for Financial Education grant titled “Helping Consumers Respond Responsibly to the Advertising and Availability of Debt Consolidation Loans” ($175,000 over three years)
Co-investigator on a National Cancer Institute grant titled “Message Framing Effects on Youth’s Smoking Behavior.” ($100,000 over three years)
Received grant ($30,000) from the Aspen Institute’s Initiative for Social Innovation through Business to conduct a research workshop titled “Marketing, Corporate Social Initiatives, and the Bottom Line,” held in March, 2001.
Co-investigator on a National Cancer Institute grant titled “Recruiting Teen Smokers into a Self-Help Quit Program.” ($130,000 over three years)
Co-investigator on a U.S. Department of Housing and Urban Development grant awarded to UNC’s Center for Urban and Regional Studies to conduct a study in 1998-99 on the effectiveness of the Durham Housing Authority. ($22,846 for one year)
Received grant from the Marketing Science Institute to study the evolution of slotting allowances in the grocery industry, 1996-97.
Received grant from the Marketing Science Institute to examine the legal and ethical issues surrounding the use of new information technologies, 1990-91.
Received grant from the Marketing Science Institute to study knowledge development in the marketing discipline, 1984 86.
Consultantships: Expert witness for cases involving antitrust and consumer protection issues.
Speaker and consultant on marketing professional services for numerous groups of architects, engineers, land surveyors, accountants, health care providers, and lawyers, 1981 to present.
Member of the Marketing Committee of The North Carolina Symphony, 1991-95.
Member of the Advisory Panel for the Robert Wood Johnson's Supportive Services Program for Older Americans, 1986 to 1988.
Instructor and developer of a management development program on marketing design services for the Harvard University Graduate School of Design, 1981, 1982, 1983 and 1985.

Member of an expert review panel guiding the design of a marketing research system for the Tidewater Regional Transit Authority, 1983 to 1987.


Member of an advisory group for the Health Message Testing Service of the National Institutes of Health, 1979 to 1980.
Member of a consultant's team for a study of the "Marketing of Alcoholic Beverages" sponsored by the National Institute on Alcohol Abuse and Alcoholism, 1979 to 1981.
Courses

Taught: MBA course in Corporate Social Impact Management, MBA Global Consulting Practicum, Graduate course in Nonprofit Marketing; MBA Course in Marketing and Social Issues; Doctoral Seminar in Information, Competition, and Consumer Welfare; Undergraduate and Graduate course in Marketing Management; Undergraduate and graduate course in Marketing Research; Doctoral Seminar in Marketing and Public Policy; Doctoral Seminar in Knowledge Development and Diffusion; Graduate course in Services Marketing; Graduate course in Professional Services Marketing; Undergraduate and graduate course in Integrated Marketing Communications.


Dissertation

Committees: Chairperson for Richard Heinzelmann, Frank Franzak, Minette Drumwright, Suzeanne Barry Benet, Drue Schuler, Michael Mullen, Jennifer Blazing, Lisa Szykman, Pipop Udorn (co-chair), Lerzan Aksoy, and Rod Duclos (co-chair). Member for Valarie Zeithaml, George Coan, Susan Thomas, Anthony Bushman, Debra Ringold, Michele Bunn, Nermin Eyuboglu, George Milne, Pat Doney, Vanessa Perry, Melissa Martin, Sharon Hodge, Min Zhao, and Katheryn Sharpe.


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