|For Immediate Release
JOTUN MALAYSIA TO AGGRESSIVELY PROMOTE ITS INTERIOR PAINT
SHAH ALAM, 27 August 2007 – Jotun Paints, one of the world’s leading producers and suppliers of paints, today announced that it plans to focus on its interior paint business in Malaysia and will invest heavily to ensure that it secures a leadership position in the decorative paint segment here.
“The interior paint business in Malaysia has seen strong growth in the last 5 years fuelled by positive growth in the property market as well as in terms of consumer trends moving towards the Do-It-Yourself (DIY) segment and we recognise the potential in this area,” said Mr Peder Bohlin, Regional Director for Jotun Paints in South East Asia and Managing Director of Jotun Malaysia.
“Malaysian homeowners are now willing to invest more into buying premium quality paint and at Jotun, we see this as our driving force to ensure that our products are competitive in pricing with value added benefits.
“Jotun is already the leader in the premium exterior paint business in Malaysia with Jotashield and we are confident of similar success in the interior paint segment,” Mr Bohlin explained.
The industry estimates that the overall decorative paint (interior and exterior) market size in Malaysia was over RM 850million in 2006 with Jotun capturing a 18% market share.
2/.. JOTUN MALAYSIA TO AGGRESSIVELY PROMOTE ITS INTERIOR PAINT
Since its establishment in 1984, Jotun Malaysia has been producing decorative paints, protective coatings and marine coatings in its Shah Alam factory. Jotun Malaysia is one of the key production centres for SEA with other locations in Thailand, Vietnam, Singapore and Indonesia. Jotun Malaysia also providesregional support for research & development, marketing, information technology and purchasing.
This year, Jotun Malaysia is expecting sales of RM200 million which is a 15% growth from last year.
Mr Bohlin who was recently recognised with the Outstanding Entrepreneur Award in the inaugural Asia Pacific Entrepreneurship Awards (APEA) 2007 held recently in Kuala Lumpur, also revealed that Jotun will be launching a new range of interior paint next month and is confident that this new flagship range, Majestic, will appeal to Malaysian homeowners’ needs. He expects the new line to take Malaysia by storm and to drive Jotun’s interior paint business.
To support its expansion programme, Jotun will continue to promote its highly successful computerised Multicolor Tinting System that was first introduced in Malaysia in 1988. The Jotun Multicolor Concept is a high technology concept that allows the customer to customise colours from more than 10,000 colours. Currently, there are over 350 Jotun Multicolor Centres throughout Malaysia.
3/.. JOTUN MALAYSIA TO AGGRESSIVELY PROMOTE ITS INTERIOR PAINT
In the SEA region, Jotun Paints has doubled its sales within the last five years, driven by both major projects and rising consumer demands. Total sales for FY2006 was almost RM1 billion with the decorative segment contributing 70% of the turnover. For the last three years, Jotun has invested in new manufacturing plants in Vietnam and Indonesia which are capable to support further growth in the respective countries.
The Jotun Group is one of the world's major manufacturers of paints, coatings and powder coatings. Jotun is a global group with 70 companies and 40 production facilities in five continents. The Group had in 2006 a sales income of USD 1.2 billion (approximately RM 4.2 billion) and 5,300 employees. The company develops, produces and sells cost-effective paint and coatings products, and provides customer service and technical support, to residential, marine and industrial markets worldwide. Jotun group consists of Jotun Dekorativ, Jotun Paints, Jotun Coatings & Jotun Powder Coatings. Head office is located in Sandefjord, Norway.
Jotun Paints is responsible for decorative paints in all markets outside Scandinavia. This responsibility includes marine & protective coatings for markets in the Middle East & South East Asia.
Jotun (Malaysia) Sdn. Bhd. was established in 1984. It is located in Shah Alam. The company produces decorative paints, as well as marine coatings and heavy duty corrosion protective coatings, among others for the important oil industry. A new, ultra-modern factory was completed in 1992 to produce advance decorative paints, marine coatings, corrosion protective coatings and powder coatings.
In 1999, a research and development laboratory of international status was built in Shah Alam, with the main intent of providing training in research and development as well as transfer of technology in the region.
In Malaysia, Jotun Paints is the market leader in advanced Marine coatings for ships and corrosion protective coatings for heavy-duty industries like oil and gas and petrochemical. In the decorative or architectural market, Jotun is a leading supplier for prestigious projects such as condominiums, hotels and townships.
4/.. JOTUN MALAYSIA TO AGGRESSIVELY PROMOTE ITS INTERIOR PAINT
Issued on behalf of Jotun Malaysia by Rantau PR Sdn Bhd. For more information on this release please contact:
Chong Lip Wei Adeline Phun
Regional Brand Manager Sr. Account Executive
Jotun (Malaysia) Sdn Bhd Rantau PR Sdn Bhd
Tel : +603 5123 5686 Tel: +603 2162 7269
Fax : +603 5541 2509 Fax: +603 2161 2278
Email: email@example.com Email: firstname.lastname@example.org