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333 Twin Dolphin Dr. 6th Floor

Redwood Shores, CA 94065
Instructions: Complete and email to

Amy Turpie and Mike Thomas.



Product code name:



Ci25


Product name: (if known)

Ci25m Notebook Optical Mouse


Kick off date:


March 2006

First in-stock date:

August 31, 2006

New product sku#:


K72266US

EU Sku# (if applicable):

K72266EU

Ref product sku#:

K72314

Retail street price:

19.99

Global PM:

Juan Rodriguez

Operations Manager:

Junyi Xie

Art to Ops date:

May 17, 2006

First sample available date:

April 21, 2006

Go to market window:


BTS

Fall 2006

Spring















P
NEW PRODUCT BRIEF

RODUCT INFORMATION


PRODUCT BACKGROUND

Background:

The Ci25m project is a refresh of the PilotMini Notebook Retractable 1500312 (Wired version of the 72314 sold in EU)

Target audience:

Notebook users who interested in a simple and comfortable plug & play mouse

Competitive analysis:

Logi Notebook Optical Mouse Plus $19.99, Scroll Wheel, Cord Management
Msoft Optical Mouse $18-$23, Scroll Wheel, Comfort in either hand



Other products in line:

Ci65m wireless version of this mouse share the came Ci Design Language

Will other products be added in the near future? (Y or N)

Yes

Where does this product fit?



Good



Better



Best

What is the single most important communication we need to convey in this package – also include in F&B’s below?
Designed with style for mobility comfort & convenience


NEW PRODUCT BRIEF CONTINUED…
FEATURE/BENEFITS (list in order of importance)

Feature:

Benefit:

Designed with style for mobility comfort & convenience

Simple to use comfortable mouse

Design for either right or left handed users with rubber side grips [same grips language as other Ci mice 72257 & 72258]

Comfort and versatility

Retractable Cord

Easy to Pack

No software required

Plug and Play

Optical [icon on package]




3-buttons [icon on package]






IMAGES

Product catalog?

Y N

Packaging?

Y N

Instruction guide?

Y N

Other (Please specify illustrations, icons, stickers, etc.):

1 year Warranty (verify w/ Poh-Choon) – Retractable mechanism will not last 5 years



P
PACKAGING BRIEF

ACKAGING INFORMATION – Confirm with Mike Thomas on design for package.




Launch period:

(BTS / Fall / Spring)




Fall 2006

Warranty Issues:




Manufacturer

or Print Vendor:




Primax

New Package:

Y N


Update to existing package?

Y N

Additions:

     

Clamshell: Well?

Y N

S M L XL

3D Clamshell: Well?

Y N

S L XL

Closed Box?
Window Box?




Hybrid Clamshell in box?

Hangtag?





Static Stickers?

Y N

Violators?

Y N

List all contents:

Ci25m Notebook Optical mouse, manual, CD

Shelf hanging requirements:

Hang 

No hanging

Hang and set on shelf

Handle

Hang__Hang on shelf__

Countries of Distribution:

US, CANADA, UK, FR, DE, NL, SP, IT

Additional logos required:

K-Lock

KTG Satisfaction Guarantee

??Computing



List all patents:

     

Compatibility:

(i.e. works w/iPod)



     

Instruction guide required?

Y N

System Requirements:

(MAC/OSIO/PC, etc…)

Win XP, 2000 Mac OS 10.2.8 or later.     


Instruction Guide


Compliance:

WEE CE C-tic
RoHS Energy Star

Please list all 3rd party logos:

     



Designed in CA, USA by Kensington?

Y N

Assembled in China?

Y N

Additional required symbols:

USB2.0 & PS/2

Any other comments:






6/22/2016


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