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Ford’s Statement of Mission, Values and Guiding Principles Mission


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Ford’s Statement of Mission, Values and Guiding Principles
Mission
Ford Motor Company is a worldwide leader in automotive and automotive-related products and services as well as in newer industries such as aerospace, communications and financial services. Our mission is to improve continually our products and services to meet our customers’ needs, allowing us to prosper as a business and to provide a reasonable return for our stockholders, the owners of our business.
Values
How do we accomplish our mission is as important as the mission itself. Fundamental to success for the company are these basic values:


  • People: Our people are the source of our strength. They provide our corporate intelligence and determine our reputation and vitality. Involvement and teamwork are our core human values.







  • Profits: Profits are the ultimate measure of how efficiently we provide customers with the best products for their needs. Profits are required to survive and grow.



Guiding Principles


  • Quality comes first: To achieve customer satisfaction the quality of our products and services must be our number one priority.










  • Employee involvement is our way of life. We are a team. We must treat each other with trust and respect.




  • Dealers and suppliers are our partners. The Company must maintain mutually beneficial relationships with dealers, suppliers and our other business associates.




  • Integrity is never compromised. The conduct of our Company worldwide must be pursued in a manner that is socially responsible and commands respect for its integrity and for its positive contributions to society. Our doors are open to men and women alike without discrimination and without regard to ethnic origin or personal beliefs.


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