Ana səhifə

Contents page description of the project 5 brief description of the company 5 description of sales outlets 6


Yüklə 1.13 Mb.
səhifə1/9
tarix22.06.2016
ölçüsü1.13 Mb.
  1   2   3   4   5   6   7   8   9
CONTENTS Page

1. DESCRIPTION OF THE PROJECT 5

2. BRIEF DESCRIPTION OF THE COMPANY 5

3. DESCRIPTION OF SALES OUTLETS 6

3.1. build. 2, 5\7, Rozhdestvenka Street 6

3.2. 32, Bolshaya Serpukhovskaya Street 8

3.3. 6, Orlikov Lane 10

3.4. 39, Khoroshevsky Road 12

3.5. 15, Leningradsky Road 14

4. DESCRIPTION OF THE SUBWAY COMPANY 18

5. DESCRIPTION OF TARGET MARKETS 21

5.1. Moscow 21

5.2. the Moscow Region 25

5.3. the Kaluga Region 29

5.4. the Tula Region 32

5.5. the Voronezh Region 35

5.6. the Ivanovo Region 38

6. MARKET REVIEW OF FAST FOOD RESTAURANTS 41

6.1. General market characteristic 41

6.2. Franchise market review 46

6.2.1. Subway 46

6.2.2. GRILLMASTER 46

6.2.3 SBARRO 47

6.2.4. Rostick’s 47

6.2.5. Yedok (Eater) 48

6.2.6. Chainaya lozhka (Teaspoon) 49

6.3. Fast food market opportunities 49

6.4. Largest players 50

6.5. Trends 51

7. SELLING SPACE RENTAL MARKET 52

8. PRODUCTION AND INVESTMENT PLAN 53

8.1. Average cost for opening a sales outlet 53

8.2. The amount of planned investments 53

8.3. Production plan 54

9. PROCEEDS 54

    1. CURRENT EXPENSES AND CASH FLOW 57

11. CONCLUSIONS 60

Charts and Tables page

Table 1. Activity results of Rozhdestvenka sales outlet 6

Table 2. Activity results of Serpukhovskaya sales outlet 8

Table 3. Activity results of Orlikov sales outlet 10

Table 4. Activity results of Polezhayevskaya sales outlet 12

Table 5. Activity results of Voikovskaya sales outlet 14

Table 6. The area and population of the Moscow region according to its districts 26

Table 7. Population of the towns in the Kaluga Region



Administrative centre: Kaluga
Towns: Balabanovo | Belousovo | Borovsk | Yermolino | Zhizdra | Zhukov | Kirov | Kozelsk | Kondrovo | Kremenky | Ludinovo | Maloyaroslavetz | Medyn | Meschovsk | Mosalsk | Obninsk | Sosensky | Spas-Demensk | Sukhinichy | Tarusa | Yukhnov




Administrative and territorial division:
Districts: Babyninsky | Baryatinsky | Borovsky | Dzerzhinsky | Duminichsy | Zhizdrinsky | Zhukovsky | Iznoskovsky | Kirovsky | Kozelsky | Kuibyshevsky | Ludinovsky | Maloyaroslavetzky | Medynsky | Meschevsky | Mosalsky | Peremyshlsky | Spas-Demensky | Sukhinichsky | Tarussky | Ulyanovsky | Ferzikovsky | Khvastovichsky | Yukhnovsky



Articles: Emblem | Hymn | Population | Administrative and territorial division | Flag

  30



Table 8. Population of the towns in the Tula Region 34

Table 9. Population of the towns in the Voronezh Region 37

Table 10. Population of the towns in the Ivanovo Region 38

Table 11. Average cost for opening a sales outlet 53

Table 12. Plan for opening new sales outlets 54

Table 13. Income and consumption in the target regions 54

Table 14. Forecasted sales volume 56

Table 15 . Average per capita cash income of the population (according to Goscomstat (the State Committee on Statistics)) and planned salaries at each sales outlet 57

Table 16. Current shareholder’s loan servicing 57

Table 17. General expenses on network maintenance 58

Table 18. Estimated cash flow 59

Chart 1. Revenue performance of sales outlets 17

Chart 2. Profitability of sales outlets 18

Chart 3. Increase rates of the largest food-fast players in 2009 50

Chart 4. The growth of the average share of the players’ food area and

food courts within shopping centers 51

Chart 5. The increase in the number of food courts in the large shopping centers 52

Map 1. The administrative map of Moscow 22

Map 2. The administrative map of the Moscow Region 26


Map 3. The administrative map of the Kaluga Region 30

Map 4. The administrative map of the Tula Region 33

Map 5. The administrative map of the Voronezh Region 37

Map 6. The administrative map of the Ivanovo Region 38

1. DESCRIPTION OF THE PROJECT

The project envisages investments to extend the network of Subway fast food restaurants. The project driver will be the Prodservice Company performing activity under franchise through the Subway Russia Service Company, with the head office in Saint-Petersburg, holding the master franchise. It is planned to invest about USD 2 000 000 to provide for the network surge and the sales volume increase. Hence the Company is quite new and it lacks assets to attract bank loans, there is an opportunity to invest in its capital for the term of 3 years. The project is actually a kind of a start up at the promising and fast developing fast-food market.

At the same time, the startup is not the proper name for the project as the company has been working efficiently on the aforesaid market. The strategic goal to be achieved by the company management shall be to become one of the leaders at the fast developing Russian market of fast food. The following objectives have been set to achieve the aforesaid goal:


  • To attract direct investments for vigorous and fast extension of the network in Central Russia and switch over from the intensive development to the extensive one. The term of investments is about 3 years. An opportunity of a subordinate loan is considering as well;

  • To extend the presence of the network in Ukraine and in Caucasian Republics, where Subway was not represented until now. The main source of financing of the foreign expansion will be a 3-year loan from banks secured by the current assets of the company in Russia;

  • In the medium run of 3-5 years, the Company considers the possibility of purchasing the competitors’ networks.

2. BRIEF DESCRIPTION OF THE COMPANY

"Prodservice" LLC that was registered in 2009, previously "Heidelber Media", is one of the active and professional franchisee of Subway in Moscow. At present, there are 5 restaurants in rather densely populated points of Moscow, and by the end of 2011 it is planned to open up to 30 restaurants.

Subway restaurants are not the only project. In September the modern coffee house Travelers Coffee will be opened. One of the basic ideas of the company aimed at the attraction of the additional number of clients is the combination of a Subway fast food restaurant concept and a Travelers Coffee café, where the visitors will spend more time.

The basic consumers of the company product are office employees and passers-by. Subject to the expert appraisal and the history of observation, the Subway restaurants are in most demand in passageways in the centre of the city, and not in shopping centers. In the nearest future it is planned to open sales outlets in the Moscow region and the regions nearest to it.

At present, the company owns the following sales outlets in Moscow:

3. DESCRIPTION OF SALES OUTLETS

3.1. build. 2, 5\7, Rozhdestvenka Street (working hours - 24 hours). The sales outlet is located in the very centre of Moscow, at the crossroads of Rozhdestvenka Street and Teatralny Proyezd, near to “Kuznetsky Most” metro station. In that place there is an enormous flow of people living in the capital and tourists; various shops, offices, hotels are located there. In the nearest future it is planned to open “Detsky Mir”, the largest European kid’s shopping centre that will potentially and essentially increase the level of demand for the network product. The affiliates of a large number of the biggest banks, and the central office of the Bank of Moscow, are located in the nearby districts and, as a rule, the employees of the said banks consume the Moscow fast food products during their lunch time. The students of the Schepkin Drama School, the Moscow Architecture Institute and Oriental Institute are also among the main consumers of Subway production. At present the sales outlet has the largest sales volume in the company.

Competitive environment: Manhattan salad bar, Pit-Stop canteen



Table 1. Activity results of Rozhdestvenka sales outlet (October, 2010)

#

Showing

Amount, rubles

1.

Sales proceeds (return)

2 563 547

 

Sales proceeds

2555547

 

Proceeds from delivery

 

 

Proceeds from terminal

8 000

2.

Raw cost value

893 303

 

Raw cost value from the principal activity

893 303

3.

Gross revenue

1 670 244

4.

Current expenses

794 009

4.1.

Procurement expenses

0

4.1.1.

Transport charges for delivery

 

4.2.

Commercial expenses

514 443

4.2.1.

Selling space lease

310000

4.2.2.

Royalty

204443

4.2.3.

Advertising and marketing

0

 

Making advertising products ( coupons, booklets, site)

 

 

Handing out flyers

 

 

Other advertising actions

 

4.2.4.

Bonuses, discount cards

 

4.2.5.

Maintenance and repairs of trade and exhibition equipment (cash registers, Shop windows)

 

4.3.

Production expenses

0

4.3.1.

Repairs and maintenance of technological equipment

 

4.3.2.

Consumables CED

 

4.3.3.

Detergents

 

4.3.4.

Expenses of labour protection and safety measures (medical examination, SES, veterinary)

 

4.4.

General economic expenses

279 566

4.4.1.

Salaries and taxes

251 480

 

Salaries "handed over"

251480

 

Income tax

 

 

Single Social Tax, PF, SSF

 

4.4.3.

Running costs

 

 

Electricity

 

 

Heat and power, Water supply

 

 

Disinfection, disinfestation

 

 

Other household running costs (garbage disposal, cleaning of windows, snow removal, dry-cleaner’s)

5000

4.4.4.

Maintenance and current repairs of buildings, constructions

12868

4.4.5.

Security arrangements

 

4.4.6.

Communication expenses

2 402

 

Internet-access, telephony

1000

 

Cellular communications

1402

4.4.7.

Business expenses, stock and stationery

 

4.4.8.

Transport expenses.( including было fuels and lubricants,operation,refund of transport fare)

 

4.4.9.

Maintenance of office equipment, hardware and software

 

4.4.10.

Expenses on auditor’s services

 

4.4.11.

Legal services

 

4.4.12.

Information and consulting services

0

 

Information and consulting services

 

 

Inquiry and communications materials

 

 

Expenses on subscription editions

 

4.4.13.

Expenses on representation

 

4.4.14.

Expenses on staff recruitment

 

4.4.15.

Business trips

 

4.4.16.

Other general economic expenses

12816

4.4.17.

Meals for employees

 

5.

Operating income

876 235

6.

Financial expense

1 225

6.1.

Bank services

1 225

 

payments to banks for cash service

1225

 

currency control services

 

 

encashment

 

6.2.

Lease payment (leasing servicing)

 

7.

Social expenses

0

7.1.

Company arrangements

 

7.2.

Financial assistance

 

7.3.

Personnel training

 

9.

EBITDA

875 010

10.

Taxes

0

10.1.

VAT

 

10.2.

Income tax, Single tax on imputed earnings, Simplified Taxation System

 

10.3.

Property levy

 

10.4.

Other

 

11.

Interest payments on loans

 

12.

Net income (loss) for

875 010
  1   2   3   4   5   6   7   8   9


Verilənlər bazası müəlliflik hüququ ilə müdafiə olunur ©kagiz.org 2016
rəhbərliyinə müraciət